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In marketing, brand management is the analysis and planning of how that brand is perceived. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself, logo, aesthetic, price, packaging, etc.
A logo is a graphic mark, emblem or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).
Web development is a broad term for the work involved in developing a website for the Internet. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, and social network services.
Graphic design is the art of visual communication and problem-solving that combines images, words, + ideas to convey information to an audience through the correct use of typography, space, image, and color.
The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used interchangeably with these due to overlapping skills involved.
“The more decades I do this, the more I realize everything in photography comes down to one word: vision.” –Ken Rockwell, Photographer
Photography is the science, art and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film.
COMPANY MANAGEMENT SERVICES
In marketing, brand management is the analysis and planning of how that brand is perceived. Developing a good relationship with the target market is essential for brand management.
Tangible elements of brand management include the product itself, logo, aesthetic, price, packaging, etc.
A social media manager is an individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation.
Project management is the application of processes, methods, knowledge, skills and experience to achieve the project objectives. It is also the process of organizing the way that changes are implemented efficiently within an organization.
A project is a temporary endeavor designed to produce a unique product, service or result with a defined beginning and end (usually time-constrained, and often constrained by funding or deliverables) undertaken to meet unique goals and objectives, typically to bring about beneficial change or added value.
Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions.
It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event.
The process of planning and co-ordinating the event is usually referred to as event planning and can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and emergency plans.
A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA).
WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.
A client focused, up-to-date website is essential to businesses of all sizes. Consider it your company’s web home–your business needs a place to live on the Internet.
If customized web development isn’t in your budget just yet don’t fret! There are several DIY platforms that would love to host your home on the web, though not all are created equal.
We’ll help you determine which DIY platform is best for your company and the team member managing your web home. Then we’ll guide you through the process of getting your website online for all to see.
Product photography is a branch of commercial photography which is about accurately and attractively representing a product.
The main use of product photography is in catalogues and brochures and on e-commerce websites, with a proportion of product images also being used in advertising and marketing material.